Head in the clouds, feet on the ground…

April 26, 2010

Non-profit and social-based initiative advertising is a funny thing. Sometimes stale and dogmatic, other times obtuse and wordy… It often becomes more important to dictate a primal call and response, rather than to direct an implicit message that leaves little exploration in the mind of the end-receiver.

If these campaigns were akin to coloring books, all too often the emotional currency of an audience would be underestimated when users are not allowed to color between the lines of their own picture. After-all, what good is it to have an inspired and mobilized base, if in the end, you’re not giving folks enough leeway to interpret and apply your organization’s core philosophy?

The latest campaign from the World Wildlife Fund applyies this methodology while also appropriating inspiration as a tool. In a collaboration with Ben Lee and Chicago-based creative agency, Leo Burnett, “Space Monkey” features Lee’s “Song for the Divine Mother of the Universe” and a message that is defined simply by its beauty and sentimentality — All the while eschewing the need to knock everyone on the head with the blah, blah, blah rhetoric that does little to inspire… Or in the end, keep the candle of an organization’s ideals lit for those that choose to hold it.

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Yes, it sounds THAT good.

April 8, 2010

Thursdays are for sunshine and song.

To that end, we present a vantage point into the work of Miike Snow, the Sweedish band consisting of Andrew Wyatt, Christian Karlsson, and Pontus Winnberg (the latter two known to some as Bloodshy & Avant).

*The following clip is care of Kieran Evans, Melly Cook, and Vanessa Whyte:

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Borrowed Notions (with thanks to Roman & Williams)

April 7, 2010

Much of the way I interpret the world has always been related to non-linear events and random points of unintentional inspiration. Our creative and web team have been driven mad on more than one occasion when I’ve put these conceptual asides on the table; specifically the ways in which I want our audience to feel when visiting one of our publications.

As of late, I’ve developed an obsession with the New York architecture firm of Roman & Williams and in this instance, I thought it might be fun to let cat out of the bag live (Zappe and Garza will be reading this at the same time as you… One of the joys of a live creative build).

Stephen Alesch and Robin Standefer, the pair behind B&W, strive to create spaces in which an experience can not only be cultivated, but also burned into the memory of the end user… In this instance, the public or residents that frequent their crafted hotels, restaurants and homes.

The duo has set my mind afire with their take on lived-in structures and much of it holds court with what I’d hope we do for our own audience when we release RootSpeak. To the credit of what Tim and Dan have already crafted, we’re nearly there. Hopefully this will provide a bit of inferred insight though into what others have done when melding traditional method with modern application; thereby creating a space that is at once paying homage to what has come before, while also crafting a new inspired experience for those who, in the end, come to take notice.


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